WELCOME TO THE WORLD OF GOLD AN INDULGENCE OF INNOVATIVE & FUNCTIONAL PRODUCTS GOLD Is a Scandinavian fashion house with focus in Hair Care and Hair Color using pure and green ingredients. With No use of Parabens, Ammonia, Sulfates, PPD and Resorcinol and member of the cruelty free organization PETA Gold stands out as a brand to follow. We believe in fashion and we believe in a clean and substainable world.